Something I've talked about a few times in the past, and is now causing me more concern than ever is the fact that I'm in the UK, sat watching the TV, and trying to follow the latest business news in the Asia-Pacific region to see how the markets there react to the previous trading in the US and Europe. Indeed, the European markets in the morning will be paying close attention to the Asian trade tonight for direction when they open up. So, I tune to CNBC Europe, and I find that there is a three hour block of poker. No Asian market coverage. I tune to Bloomberg, and there I find LIVE asian market coverage. So, anyone wanting to watch whats happening will obviously be tuning to Bloomberg over CNBC in Europe!
Granted, at 3am, programming switches from poker to live market coverage, but that is too little too late. Once tuned to a channel showing coverage, people are not going to flick back to CNBC just because they are now swinging into action.
Once again, I'm disappointed in this complete disregard that CNBC in Europe are showing to their viewers, by showing programming that I'm sure they are getting paid handsomely for, but is not what anyone wants to see! Why would any investor be interested in watching six blokes playing poker six months ago, when they want to know whats going on with their money??
Beggars belief.
